Tuesday, August 14, 2012

A new look and name for an Echo Park coffee house

The new owners of the Downbeat Cafe have given the Echo Park coffee house a new look and name: Echo Lake Coffee Co. Six months after brothers Cesar and Sergio Diaz purchased the business, the new Echo Lake Coffee name appeared over the weekend on a bright blue awning that replaced the Downbeat’s faded purple canopy over the Alvarado Storefront. The new name, which was inspired by nearby Echo Park Lake, and awning on the outside signals changes inside one of Echo Park’s first coffee house, where a new paint job has brightened up the inside and new banquette seating has been installed on along one wall. “As part of our transformation, it was time to change the name,” said Cesar Diaz. “Everybody knew the [Downbeat] name but many had not been around in years.”

The interior changes are designed to make the space for customers to have meeting and bring their laptops, Diaz said
While the Downbeat Cafe name is gone, Diaz said the coffeehouse’s Wednesday evening jazz performances will now be called Downbeat Jazz Night.
From TheEastsiderLA

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